I’m a Latina x Korean beauty and wellness strategist with 10+ years leading marketing, product development, and brand management across global beauty, wellness, hospitality, fashion, and lifestyle brands. I blend cross-cultural consumer insight with a deep pulse on industry innovation to build strategies that actually move the needle — from customer acquisition and retention to long-term brand growth.

My background in International Business and my front-row seat at global beauty and dermatology conferences keep me ahead of emerging trends, helping brands lead their category with clarity, intention, and impact. Based in Miami, I live at the intersection of innovation, insight, and elevated brand storytelling.

areas of focus

Comprehensive market intelligence driving informed decision-making. This encompasses trend monitoring, competitive landscape analysis, data-driven insights, and strategic goal-setting to position brands and businesses for sustained growth and market advantage

Expertise in the dynamic beauty and wellness sector, from product innovation and market positioning to consumer insights and brand development. Delivering strategies that resonate with modern health-conscious audiences and emerging lifestyle trends

Authoritative content strategy and storytelling that amplifies brand voice. Leveraging market research, audience psychology, and narrative craft to create compelling editorial frameworks that drive engagement, trust, and lasting brand connection.